Deirdre Sullivan '76

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CRM
loyalty programs
partnership marketing
co-brand cards
direct to consumer
business to business

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known for maximizing revenue growth and market share through creative, customer-driven marketing strategies and product development initiatives that take companies to the next level. Strong focus on designing and optimizing high caliber loyalty programs –that accelerate customer acquisition, retention and brand loyalty. Diverse blend of product/ marketing / sales, and corporate, agency, and entrepreneurial experience across multiple industries.